Innovative fashion-led cycling brand

Marketing & Branding
Innovative fashion-led cycling brand


Revenue growth


Extra monthly revenue through emails


Series A funding

The brand

NU-VEL are redefining the city commute with fashion-led cycling essentials designed for the movement of everyday! NU-VEL were looking for an extra pair of hands to help them grow in all areas, with extra emphasis towards marketing and social growth.

We have been working with NU-VEL for nearly 2 years,  running their socials, marketing and playing a defining role in company branding.

Our role

Since starting working with Matt (NU-VEL Founder & CEO) in early 2020, we have managed a wide number of projects and daily tasks. With our years of experience in E-commerce, and especially in fashion, we were able to take our knowledge to push NU-VEL to the social forefront where they belong, whilst helping streamline the entire customer journey.

Through our organic marketing strategies we have continued to see strong social growth and the development of a strong and unique community. On top of social media management, one strong addition to NU-VEL's marketing strategy was the design and implementation of advanced email marketing; through complex automated flows and email campaigns. This channel has not only reduced abandoned carts and increased conversion rates, but has opened up big growth for revenue, scaling the marketing channel to contribute upwards of 40% of monthly revenue.

We also act as NU-VELs go to design team - developing ongoing and campaign specific assets for social media, emails and website!

"Working with Elliot has been fantastic. He immediately understood the brand essence and was able to educate and advise on building the social media strategy." - Matt Boulton, Founder NU-VEL.

NU-VEL is now heading for huge growth, especially as we support them in their mission to conquer paid advertising! They continue to innovate with stylish urban 'fits and we are excited to be on their journey with them!


To this day, we continue to help NU-VEL thrive in a dynamic market.

  • Exploded the brands organic presence on social media
  • Helped grow revenue by over 1000% in 1 year
  • Our advanced email marketing has grown monthly revenue by over 20%
  • Branding has seen NU-VEL thrive, securing 55k+ series A funding

Get in touch with us today.